Calle & Company. New Products. Development.

Devastating creativity. Ever present. Never twice the same.  
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Welcome to Calle & Company New Product Development!

If you think Calle & Company hasn't worked for your company, you'd better do your homework. Calle & Company is the most successful new products development company in the consumer packaged goods industry. Ever present and never twice the same, Calle & Company has created more successful new products in more categories than anyone else; which is why more manufacturers source Calle & Company to conceive, create and evolve bigger ideas, packages and delivery systems. Today, more corporations own or acquire brands invented or reinvented by Calle & Company as a way to build wealth and fuel expansion than any other single entity in the consumer packaged goods industry; and today, more Annual Reports highlight business solutions conceived by Calle & Company than any other.

Calle & Company is the consumer product industry's first and foremost new product thought leader; consistently first to introduce breakthrough new product methodologies and concepts to important manufacturers. In 2009, Calle & Company released its industry leading "Social Engineering®" tool for brands, categories, new products and product positioning strategies.

Calle & Company was first to differentiate consumer products, often conceiving or cracking the code to today's consumer packaged goods categories. How did Calle & Company get started? In the beginning (1937) CBS Television went bankrupt. No one knew how to use television. Television was a novelty. In 1943 Calle & Company founder Martin Calle relaunched CBS Television inventing the concept of "air time" to make "commercial" television relevant to advertisers and manufacturers. Air time made "commercial television" a viable proposition. Skeptical manufacturers purchasing air time gave Martin Calle their products and prototypes to create the first television ads. Martin Calle filled "air time" by creating the first product positioning strategies that uniquely differentiated products. In doing so, Martin Calle's highly creative, product-based selling solutions populated air waves and emerging categories with the first successful new products. David Ogilvy was among Martin Calle's first clients. Hearing, "If you want to sit up here with the big boys, you'd better learn how to smoke" convinced Ogilvy to try television advertising for the very first time. Ogilvy later wrote Ogilvy On Advertising.

Calle & Company.
Proven solutions. In any economy.
Problem solving breakthroughs in

Business performance
Creativity
Consumer driven innovation
Corporate worth
Brand relevancy
Product positioning
Product differentiation
Product sales
Career advancement

Calle & Company fueled the rapid-growth consumer euphoria that characterized the birth of the consumer products industry by identifying and populating many of today's most influential consumer product categories with their first breakthrough new products - opening the door and paving the way for all who followed. Today, a consumer products industry in the midst of an unprecedented consumer crisis, economic turbulence and price-driven commoditization provides Calle & Company an even greater opportunity and responsibility to make consumer markets more interesting and less driven by the lowest common denominator motivations. Our mission is to work with business leaders in diverse organizations and positions of management to create the deepest understanding of their industry, markets and consumers with new to the world knowledge that informs with skill and passion. Our partnership makes the world a special place where learning is an intense interactive engagement beyond simple skills, tools or knowledge. From this, judgment develops that is the foundation for leadership in a challenging, rapidly changing world.

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